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New study suggests that watching unhealthy foods on TV can reduce cravings

todayApril 29, 2026

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A new study suggests that seeing indulgent, unhealthy foods can reduce cravings through something called “cross-modal satiation,” meaning visual exposure may satisfy your desire without eating. The effect showed up in people actively trying to resist cravings, not with healthy foods

 

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Do you think this works, or is it counter productive?

Written by: Julia Cassar